When advertising the price of a legend drug, what must be clearly stated?

When advertising the price of a legend drug, it is essential to clearly state the period the advertised price will remain in effect. This requirement is in place to ensure transparency and clarity for consumers. It helps patients understand how long they can expect the price to be valid, which is crucial for budgeting and making informed purchasing decisions. Clear communication regarding pricing protects consumers from unexpected changes and promotes trust in the pharmacy.

The expiration date of the drug is important for safety and efficacy but is not specifically required in price advertisements. Method of drug storage is relevant for the proper handling of the drug but does not directly relate to price communication. Lastly, stating the net profit for the pharmacy is not a requirement in price advertising and does not provide useful information to consumers regarding the cost of the drug itself.